I love, love, love this series! When I first saw the INFLUENCERS documentary it had me wanting more and I’m so happy they are continuing to create more inspiring videos about branding.  The geniuses at the creative label R+I Creative created a short video that gives you an opportunity to meet and learn from the creative master minds behind today’s hottest brands. So it makes sense that they tapped Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons and Fortune 500 companies.

He helped the State of Jay-Z’s empire. He is the man that helped Mary J. Blige Shatter Prestige Fragrance Records selling more than 60,000 units of My Life. He is the man behind the ethnic-marketing at McDonald’s. Who do you think the New Yorker tapped, when they published an open letter to Lebron James, trying to persuade him to come to New York? Check the video above and pick Steve Stoute’s brain.